18 Apr Friendship Home Marathoners Raise More than $11K
Nonprofit Marathoners Brave the Elements for Worthy Causes
April 17, 2018 — Undeterred by cool temperatures, intermittent torrential rain, and persistent headwinds, more than 1,000 people ran in yesterday’s Boston Marathon on behalf of more than 165 Massachusetts nonprofits, using the event to generate funds projected to exceed $30 million.
Thirty-four nonprofits participated in the Official Charity Program of the Boston Athletic Association (BAA), a Boston nonprofit that seeks to promote a healthy lifestyle through sports, especially running, which organizes the annual event.
Another 131 nonprofits raised funds via the Non-Profit Program of John Hancock, the principal sponsor of the Boston Marathon. Runners for these nonprofits did not have to meet timing qualifications for the 122nd Boston Marathon, as do other participants.
An undetermined number of other nonprofits raised funds on their own by fielding runners outside of the BAA and Hancock programs.
Here’s how some Massachusetts nonprofits fared on the fundraising front yesterday:
The Greater Boston Chapter of United Spinal Association, based in Woburn, anticipated raising $13,000 from 172 donors who were supporting three runners yesterday, the ninth time the organization raised funds through the Marathon.
The Alzheimer’s Association, MA/NH Chapter, headquartered in Springfield, with offices in Springfield, Raynham, and Worcester, had raised $422,000 prior to yesterday’s 26.1 mile sprint, and was optimistic it would meet its $500,000. Thirty-six runners, supported by a 40-member volunteer committee, raised funds from 2,500 donors via special events, email, social media, and a Team End Alz Crowdrise page.
Four runners raised $43,000 from 200 donors for Boston-based Catholic Charities of Boston, which has participated in the John Hancock Nonprofit Partner for many years. The organization, which expects to boost that total to $45,000, utilized Crowdrise to raise funds, and drew on support from its Giving Tuesday and March Marathon Madness campaigns.
Friendship Home in Norwell put two runners on the trail yesterday, who raised $11,678 from 108 donors. This was the fourth time the nonprofit raised funds via the Marathon. A key component of its fundraising effort was soliciting online pledges to runners’ donation pages.